Inspire, inform, learn: the go-to source for creative ideas.
111 inspirations
Marketing
The Tesco Giant: When Fruit and Veg Become an Act of Faith
Transforming 105,000 fruits and vegetables into a benevolent giant: this is the bold move by Tesco and BBH London. Launched this April 27, 2026, the UK's leading retailer is giving...
Marketing
3.Paradis x Castelbajac: When Fashion Becomes an Act of Creative Resistance
French brand 3.Paradis has unveiled its Spring-Summer 2026 campaign, choosing a legendary figure as its face: the timeless Jean-Charles de Castelbajac. Under the creative direction of Emeric Tchatchoua,...
Marketing
Holland & Barrett: When the Human Body Becomes Its Own Typeface
What if our bodies literally had something to say? This is the creative premise behind Holland & Barrett’s new "Back Your Body" campaign. In collaboration with Lucky Generals,...
Marketing
Lacoste: A Subtle Evolution for a Century-Old Icon
Changing without betraying: that is the high-stakes challenge Lacoste has just met. More than a decade after its last update, the crocodile brand unveils a new visual...
Marketing
Absolut x Tabasco: When the Bloody Mary Erupts
In a spirits market constantly seeking bold sensations, Absolut Vodka and Tabasco have forged the hottest alliance of 2026. This isn't just a collaboration; it's an organic fusion between...
Marketing
Budstalgia: How Budweiser Turns 40 Years of Football into a Liquid Archive
Since 1986, Budweiser has been a permanent guest at World Cup post-match celebrations. To celebrate its 40th anniversary as a FIFA World Cup partner, the...
Art
Helena Minginowicz: Challenging Hyperrealism through the Fragility of Paper
Block: Intro Paragraph While for most of us, a paper napkin or a roll of toilet paper are merely utilitarian objects destined for the bin, for Helena...
Art
André Schulze: When Classic Still Lifes Meet the Digital Grinder
There is a world where 18th-century still lifes meet the "low-resolution" aesthetic of the 90s. German artist André Schulze has specialized in this temporal collision. In his...
Marketing
Pop Culture
McMullet: When McDonald’s Turns the Cheeseburger into a Hair Icon
After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...
Inspirations
DAB Motors x Brabus: High-Fashion Electric Mobility in Four Iconic Colors
Unveiled at the prestigious Milan Design Week 2026, the most anticipated collaboration of the season has finally arrived. French manufacturer DAB Motors has partnered with legendary tuner Brabus to launch...
Marketing
Pop Culture
ICEMAN Timeline: How Drake Orchestrated the Freeze (and Thaw) of the Industry
The rollout for the ICEMAN album was far from a standard marketing campaign, Drake designed it as a cinematic opera. After exploring R&B vibes early...
Marketing
KitKat “Break Mode”: The Packaging That Turns Your Smartphone into a Brick
Taking a break today has become a combat sport: even with chocolate in hand, notifications keep buzzing in our pockets. To fix this, KitKat Panama...