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116 inspirations
Marketing
Pop Culture
M.A.M.A.: When Cadbury 5 Star Wants to Make AI Intentionally Mediocre
In a world obsessed with optimization, Cadbury 5 Star is shaking up the digital landscape with its satirical campaign, "Make AI Mediocre Again" (M.A.M.A.). As tech giants...
Marketing
Pop Culture
Apex: Charlize Theron Defies Gravity (and Marketing) in Times Square
In the digital jungle of Times Square, surprising passersby is nearly impossible. Yet, on April 28, 2026, Netflix achieved the unthinkable: turning a static billboard...
Marketing
Lacoste “Life is a Beautiful Sport”: When Tennis Becomes a Way of Life
With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...
Pop Culture
The Devil Wears Prada 2: How Does the Cast Look 20 Years Later?
Twenty years after terrorizing the fashion world with a "cerulean blue" sweater, Miranda Priestlyreturns. As the sequel hits theaters tomorrow, fans are dying to know: how...
Inspirations
Cadillac Championship 2026: The Trophy Turning a Swing into a Viral Sculpture
Just days before the Cadillac Championship 2026 begins, a 50cm tall object is stealing the spotlight. The tournament's new trophy has become a viral sensation, captivating audiences...
Marketing
The Tesco Giant: When Fruit and Veg Become an Act of Faith
Transforming 105,000 fruits and vegetables into a benevolent giant: this is the bold move by Tesco and BBH London. Launched this April 27, 2026, the UK's leading retailer is giving...
Marketing
3.Paradis x Castelbajac: When Fashion Becomes an Act of Creative Resistance
French brand 3.Paradis has unveiled its Spring-Summer 2026 campaign, choosing a legendary figure as its face: the timeless Jean-Charles de Castelbajac. Under the creative direction of Emeric Tchatchoua,...
Marketing
Holland & Barrett: When the Human Body Becomes Its Own Typeface
What if our bodies literally had something to say? This is the creative premise behind Holland & Barrett’s new "Back Your Body" campaign. In collaboration with Lucky Generals,...
Marketing
Lacoste: A Subtle Evolution for a Century-Old Icon
Changing without betraying: that is the high-stakes challenge Lacoste has just met. More than a decade after its last update, the crocodile brand unveils a new visual...
Marketing
Absolut x Tabasco: When the Bloody Mary Erupts
In a spirits market constantly seeking bold sensations, Absolut Vodka and Tabasco have forged the hottest alliance of 2026. This isn't just a collaboration; it's an organic fusion between...
Marketing
Budstalgia: How Budweiser Turns 40 Years of Football into a Liquid Archive
Since 1986, Budweiser has been a permanent guest at World Cup post-match celebrations. To celebrate its 40th anniversary as a FIFA World Cup partner, the...
Art
Helena Minginowicz: Challenging Hyperrealism through the Fragility of Paper
Block: Intro Paragraph While for most of us, a paper napkin or a roll of toilet paper are merely utilitarian objects destined for the bin, for Helena...