Marketing
The best of creativity at the service of brands.
69 inspirations
Marketing
When a JCDecaux Billboard Becomes an Apple Dispenser
An innovative street sampling experience that lets pedestrians unveil the ad French apple brand Cœur de Reine teamed up with agency Verywell to hijack a...
Inspirations
Marketing
PetPasswords: Loto Nicaragua Uses Pets to Tackle Cybersecurity with Humor
A clever print campaign connecting pets and online account security Loto Nicaragua, the nation's most popular lottery brand, launched a campaign called "PetPasswords" in August...
Marketing
Solar Eclipse of August 12, 2026: Top 10 Best Newsjackings
A rare phenomenon offering a creative window for brands: On August 12, 2026, Europe looked up to its first total solar eclipse since 1999. A...
Marketing
To Promote The Last House, Netflix Locks a Man Inside a Billboard
An immersive installation 30 meters above Sunset Boulevard To promote the launch of the thriller The Last House, directed by Louis Leterrier, Netflix deployed a...
Marketing
Heinz Love Lid: The Custom Cap Solving Dosing Dilemmas
An innovation born from listening to passionate online debates The product insight speaks for itself: Heinz drew inspiration from over 1,500 online discussions centered around...
Marketing
Pop Culture
Meccha Chameleon: The 2026 Breakout Video Game Already Inspiring Advertisers
A Meteoric Commercial Success Born From an Artistic Camouflage Concept Developed by solo creator lemorion_1224, Meccha Chameleon has established itself as the unmissable gaming phenomenon...
Marketing
Nestlé Extrafino: When the Faces of World Champions Are Engraved in Chocolate
The product itself becomes the advertising medium instead of the packaging To support the Spanish national team during the 2026 World Cup, the Extrafino brand...
Marketing
Pop Culture
The Best Reactions Following Spain’s World Cup Victory
Brand Reactivity and Creativity: Spain's victory triggered an avalanche of instant content. Within seconds, brands rolled out ready-to-use visuals, proving just how much newsjacking has...
Marketing
Pop Culture
Coca-Cola: The Art of Harmonizing a Century-Old Heritage on a Global Scale
A global rebranding focused on elevating historic visual elements American giant Coca-Cola unveils a new visual identity deployed in over 200 countries worldwide. Developed by...
Marketing
Pop Culture
Louis Vuitton: A Masterpiece Trunk and Capsule Collection to Crown the 2026 World Cup
A high-craftsmanship case to house football's most famous trophy Parisian luxury house Louis Vuitton celebrates the 2026 World Cup final by unveiling its new official...
Marketing
Pop Culture
The Pitch of the FIFA 2026 World Cup Final Cut Up and Sold as a Historic Relic
An unusual monetization of the final's grass at MetLife Stadium As the 2026 World Cup final approaches, FIFA is innovating with a particularly bold marketing...
Inspirations
Marketing
The Triumph of Concept in Ice Cream Cone Advertising
A unified global identity under the iconic red heart The global ice‑cream giant known as Kibon, Miko or Algida depending on the country, has mastered...