Marketing
The best of creativity at the service of brands.
46 inspirations
Marketing
Pop Culture
McDonald’s: PlayPlace Transforms into the Backrooms for A24’s Horror Movie
A Horrific Parody for a Major Movie Release. To celebrate the theatrical release of A24's horror film Backrooms, McDonald's made a massive splash on social media....
Marketing
Coca-Cola: The Iconic Bottle Morphs into Asian Chopsticks
A Repurposed Brand Asset Inside the Daily Dining Ritual. To join consumers at the dinner table, Coca-Cola collaborated with Ogilvy APAC to create the "Coke...
Marketing
OpenTable: A Giant Receipt to Quantify a Mother’s Priceless Love
A Monumental Installation in the Heart of Melbourne. For Mother's Day, OpenTable made a massive splash in Australia with an extraordinary outdoor campaign. The reservation...
Marketing
Pop Culture
Uber Drift: App-Based Access to Japan’s Underground Racing Scene
A High-Octane Luxury Experience for International Travelers. Uber has launched "Uber Drift" in Tokyo as part of its global "Go Anywhere" series. This limited-edition experience...
Marketing
Pop Culture
Nike Football: An Iconic Campaign for PSG’s Second Star
A Historic European Coronation Against Arsenal. Paris Saint-Germain is back on top of Europe. This Saturday, May 30, 2026, the team defeated Arsenal in the...
Marketing
Lacoste: A Clay-Infused Jacket to Unleash Djokovic’s Inner Wolf
An Organic Design Fusing Fashion with the Clay Court. For Novak Djokovic's twenty-second Roland-Garros appearance, Lacoste created a massive buzz. Creative director Pelagia Kolotouros designed...
Marketing
Star Wars using the Force to Make Billboards Levitate in the Streets
A Reality-Defying Outdoor Campaign. To celebrate the theatrical return of Star Wars after a seven-year hiatus, Disney shattered the codes of traditional outdoor advertising in...
Marketing
Canadian train company turns the stitches of a baseball into railway tracks
A Masterclass in Visual Minimalism. To honor the legendary Montreal Expos during a Toronto Blue Jays game in late May 2026, the railway company VIA...
Marketing
Nescafé “The Third Half”: When Espresso Replaces the Post-Match Beer
An Unexpected Infiltration at the Heart of the Post-Match Routine. For its very first step into football during the 2026 World Cup, Nescafé strikes hard....
Marketing
Skittles Gummies dropped the craziest ad of the year.
A Radical Marketing Stunt for the New Gummy Candy. For the launch of its new gummy candies, Skittles breaks traditional rules. Indeed, the brand and...
Marketing
Pop Culture
To celebrate its 20th anniversary, Spotify creates a disco-fueled buzz by temporarily changing its logo.
A retro-inspired stunt that sets the internet on fire. Pour marquer ses 20 ans en 2026, Spotify pulled off a bold marketing stunt that quickly...
Marketing
Heinz: “Rival Wipes” or the Art of Staining the Adversary at the Bell Centre
A Provocative Stroke of Genius to Protect the Holy Jersey In Canada, ice hockey and Heinz ketchup are an inseparable duo on game nights. However,...