Marketing
The best of creativity at the service of brands.
46 inspirations
Marketing
LEGO: The “100+” That Redefines David Attenborough’s Eternal Youth
A Historical Correction for a BBC Icon. May 8, 2026, marks a milestone: Sir David Attenborough celebrates his 100th birthday. A legendary British naturalist and...
Marketing
Moncler “Puffy Summer”: When the Down Jacket Dives In
Spectacular Transition to Seaside Aesthetics. Moncler, the Italian giant synonymous with snowy peaks, is undergoing a major strategic shift for Summer 2026. With its new...
Inspirations
Marketing
The Guardian “Points of View”: The Return of a Masterpiece Against AI and Billionaires
For its 205th anniversary, The Guardian struck a media thunderbolt this May 11, 2026. The British daily unveiled "The Whole Picture," a faithful reimagining of...
Marketing
IKEA FRAKTA: The World Seen from Below for 9 Crowns
The FRAKTA bag, the indestructible blue polypropylene tote, is arguably the most democratic object in contemporary Swedish design. For its new national campaign, IKEA Sweden...
Marketing
Pop Culture
adidas 2026: Soccer Becomes a Marvel-Style Franchise
As the 2026 World Cup approaches, adidas is shattering sports marketing codes with a teaser that looks like a Hollywood blockbuster. Posted by Timothée Chalamet,...
Marketing
Pop Culture
Lay’s “The Epic Watch Party”: A Galactic Cast Invades the Supermarket
As the 2026 World Cup approaches, Lay’s scores a marketing victory with its “The Epic Watch Party” campaign. The brand assembled an unprecedented cast including...
Marketing
Pop Culture
Miracle 2026: Fox Sports’ Bold Fantasy to Conquer America
Just one month before the 2026 World Cup, Fox Sports delivers "Miracle," a spot that reimagines history before it unfolds. The scenario is daring: the...
Marketing
Heineken 0.0: When Serena Williams Becomes the Mystery “Fourth Player”
Picture yourself on a padel court, waiting for a fourth partner, when a silhouette in a green hoodie appears. This is the starting point for Heineken...
Marketing
Air Jordan 4 “Brick After Brick”: The Visual Shock Crushing Launch Standards
To unveil his latest collaboration with Nike, BMX rider Nigel Sylvester went big. On April 28, 2026, Manhattan bystanders discovered a scene straight out of a blockbuster: a...
Marketing
8 brands subverting The Devil Wears Prada with a touch of humor
More than just a movie, The Devil Wears Prada has evolved into a blueprint for visual style and iconic one-liners. Even in 2026, its signature 'icy chic'...
Marketing
IKEA “Unpackaged Goods”: The Visual Heist Cleaning Up Competitors’ Noise
Kitchen clutter isn't just about misplaced items; it's also about visual pollution. Launched on April 30, 2026, IKEA Canada’s "Unpackaged Goods" campaign tackles the "noise" created by major...
Marketing
Pop Culture
adidas FC (Faithful Companions): Official Jerseys for Four-Legged Fans
As the 2026 World Cup draws near, adidas makes a bold marketing move by launching its first-ever collection of official jerseys for pets. Selecting four nations with...