Marketing
The best of creativity at the service of brands.
46 inspirations
Marketing
KitKat “Break Mode”: The Packaging That Turns Your Smartphone into a Brick
Taking a break today has become a combat sport: even with chocolate in hand, notifications keep buzzing in our pockets. To fix this, KitKat Panama...
Marketing
When Your Shortcuts in the Grass Become the Best Possible Ads for McDonald’s
They are known as "desire paths"—those wild trails carved by the repetition of thousands of impatient footsteps choosing to cut across the lawn rather than...
Marketing
IKEA: When Your Miles in the Aisles Turn into Cash at the Checkout
Everyone knows the "IKEA effect": you walk in for a simple spatula and come out two hours later with a full cart after completing the...
Marketing
Pop Culture
Puma x BMW M Motorsport: When the Racetrack Becomes the New Streetwear Runway
The partnership between Puma and BMW M Motorsport is evolving into something far more significant than a standard sponsorship. Once limited to the racetrack and...
Marketing
Nike x Pablo Rochat: The Sublime Art of Subversion and the Absurd
In today's saturated digital arena, few campaigns manage to stop the frantic scroll through pure conceptual strength. Yet, the Nike Pablo Rochat campaign, titled "Above the...
Inspirations
Marketing
Parents Hire Fortnite World Champion to “Kill” Their Teen and Get Them to Dinner
The scenario is a classic of modern family life:dinner is getting cold on the table, but the teenager refuses to budge, claiming a game of...
Marketing
Pop Culture
A Spectacular Street Marketing Campaign Featuring Giant Yoshi Eggs
Forget traditional chocolate eggs: in Sydney, Nintendo’s creatures are invading the sidewalks. To mark the launch of The Super Mario Galaxy Movie, a stunning marketing activation...
Marketing
KitKat switches to “presidential motorcade” mode
It’s the kind of logistical nightmare that would send any company into a panic: the theft of more than 12 tons of chocolate bars in...
Marketing
Burger King has just “fired” its king
It was the marketing bombshell no one saw coming at the biggest night in cinema. Right in the middle of the Oscars ceremony, Burger King...
Marketing
Pop Culture
G-SHOCK x Coca-Cola: The “CasiOak” Wears a Vintage Bottle Look
To celebrate Coca-Cola's 140th anniversary, G-SHOCK launches the GA-2100CC-3A. This special edition moves away from the usual bold red, offering a subtle approach inspired by the iconic "Contour"...