Marketing
The best of creativity at the service of brands.
67 inspirations
Marketing
Lacoste “Life is a Beautiful Sport”: When Tennis Becomes a Way of Life
With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...
Marketing
The Tesco Giant: When Fruit and Veg Become an Act of Faith
Transforming 105,000 fruits and vegetables into a benevolent giant: this is the bold move by Tesco and BBH London. Launched this April 27, 2026, the UK's leading retailer is giving...
Marketing
3.Paradis x Castelbajac: When Fashion Becomes an Act of Creative Resistance
French brand 3.Paradis has unveiled its Spring-Summer 2026 campaign, choosing a legendary figure as its face: the timeless Jean-Charles de Castelbajac. Under the creative direction of Emeric Tchatchoua,...
Marketing
Holland & Barrett: When the Human Body Becomes Its Own Typeface
What if our bodies literally had something to say? This is the creative premise behind Holland & Barrett’s new "Back Your Body" campaign. In collaboration with Lucky Generals,...
Marketing
Lacoste: A Subtle Evolution for a Century-Old Icon
Changing without betraying: that is the high-stakes challenge Lacoste has just met. More than a decade after its last update, the crocodile brand unveils a new visual...
Marketing
Absolut x Tabasco: When the Bloody Mary Erupts
In a spirits market constantly seeking bold sensations, Absolut Vodka and Tabasco have forged the hottest alliance of 2026. This isn't just a collaboration; it's an organic fusion between...
Marketing
Budstalgia: How Budweiser Turns 40 Years of Football into a Liquid Archive
Since 1986, Budweiser has been a permanent guest at World Cup post-match celebrations. To celebrate its 40th anniversary as a FIFA World Cup partner, the...
Marketing
Pop Culture
McMullet: When McDonald’s Turns the Cheeseburger into a Hair Icon
After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...
Marketing
Pop Culture
ICEMAN Timeline: How Drake Orchestrated the Freeze (and Thaw) of the Industry
The rollout for the ICEMAN album was far from a standard marketing campaign, Drake designed it as a cinematic opera. After exploring R&B vibes early...
Marketing
KitKat “Break Mode”: The Packaging That Turns Your Smartphone into a Brick
Taking a break today has become a combat sport: even with chocolate in hand, notifications keep buzzing in our pockets. To fix this, KitKat Panama...
Marketing
When Your Shortcuts in the Grass Become the Best Possible Ads for McDonald’s
They are known as "desire paths"—those wild trails carved by the repetition of thousands of impatient footsteps choosing to cut across the lawn rather than...
Marketing
IKEA: When Your Miles in the Aisles Turn into Cash at the Checkout
Everyone knows the "IKEA effect": you walk in for a simple spatula and come out two hours later with a full cart after completing the...