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116 inspirations
Art
André Schulze: When Classic Still Lifes Meet the Digital Grinder
There is a world where 18th-century still lifes meet the "low-resolution" aesthetic of the 90s. German artist André Schulze has specialized in this temporal collision. In his...
Marketing
Pop Culture
McMullet: When McDonald’s Turns the Cheeseburger into a Hair Icon
After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...
Inspirations
DAB Motors x Brabus: High-Fashion Electric Mobility in Four Iconic Colors
Unveiled at the prestigious Milan Design Week 2026, the most anticipated collaboration of the season has finally arrived. French manufacturer DAB Motors has partnered with legendary tuner Brabus to launch...
Marketing
Pop Culture
ICEMAN Timeline: How Drake Orchestrated the Freeze (and Thaw) of the Industry
The rollout for the ICEMAN album was far from a standard marketing campaign, Drake designed it as a cinematic opera. After exploring R&B vibes early...
Marketing
KitKat “Break Mode”: The Packaging That Turns Your Smartphone into a Brick
Taking a break today has become a combat sport: even with chocolate in hand, notifications keep buzzing in our pockets. To fix this, KitKat Panama...
Marketing
When Your Shortcuts in the Grass Become the Best Possible Ads for McDonald’s
They are known as "desire paths"—those wild trails carved by the repetition of thousands of impatient footsteps choosing to cut across the lawn rather than...
Inspirations
Ferrari Luce: When the iPhone Designer Takes the Wheel of the Prancing Horse
It was a collaboration written in the design stars: Ferrari entrusted the interior of its new electric masterpiece, the Luce, to Sir Jony Ive. The...
Inspirations
Milan Design Week: When the “Must-See” Overdose Kills the Meaning
After twenty years of walking the streets of Milan, Irène Pollini Giolai’s conclusion is clear: Design Week has become an uncontrollable "blob." What was once...
Marketing
IKEA: When Your Miles in the Aisles Turn into Cash at the Checkout
Everyone knows the "IKEA effect": you walk in for a simple spatula and come out two hours later with a full cart after completing the...
Art
Fractal Paris: The 15 Billion Pixel Masterpiece Redefining the Capital
Paris as you have never seen it, nor even imagined it. Artist Tarık Tolunay has just unveiled "Fractal Paris," a pixel art map of absolute...
Inspirations
Pop Culture
A$AP Rocky and HOMMEMADE: The Future of Interior Design Takes Flight
After captivating the audience at Design Miami, HOMMEMADE, A$AP Rocky’s creative project, is moving into a new commercial phase. Between his musical ventures and high-profile...
Marketing
Pop Culture
Puma x BMW M Motorsport: When the Racetrack Becomes the New Streetwear Runway
The partnership between Puma and BMW M Motorsport is evolving into something far more significant than a standard sponsorship. Once limited to the racetrack and...