Pop Culture
What everyone is watching. What shapes the era.
24 inspirations
Pop Culture
White House Beehive: Melania Trump Turns 1600 Pennsylvania Avenue into a Luxury Hive
At the White House, even the bees now live in a prestigious residence. Melania Trump has unveiled a new kind of beehive on the South Lawn: a...
Marketing
Pop Culture
BIC x Krispy Kreme: The Survival Kit Adding Color to Study Sessions
As exam season approaches, student stress levels peak. This is the exact moment BIC and Krispy Kreme have chosen to launch an unexpected collaboration. Under the slogan "1 pen...
Marketing
Pop Culture
M.A.M.A.: When Cadbury 5 Star Wants to Make AI Intentionally Mediocre
In a world obsessed with optimization, Cadbury 5 Star is shaking up the digital landscape with its satirical campaign, "Make AI Mediocre Again" (M.A.M.A.). As tech giants...
Marketing
Pop Culture
Apex: Charlize Theron Defies Gravity (and Marketing) in Times Square
In the digital jungle of Times Square, surprising passersby is nearly impossible. Yet, on April 28, 2026, Netflix achieved the unthinkable: turning a static billboard into a...
Pop Culture
The Devil Wears Prada 2: How Does the Cast Look 20 Years Later?
Twenty years after terrorizing the fashion world with a "cerulean blue" sweater, Miranda Priestlyreturns. As the sequel hits theaters tomorrow, fans are dying to know: how...
Marketing
Pop Culture
McMullet: When McDonald’s Turns the Cheeseburger into a Hair Icon
After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...
Marketing
Pop Culture
ICEMAN Timeline: How Drake Orchestrated the Freeze (and Thaw) of the Industry
The rollout for the ICEMAN album was far from a standard marketing campaign, Drake designed it as a cinematic opera. After exploring R&B vibes early in 2025,...
Inspirations
Pop Culture
A$AP Rocky and HOMMEMADE: The Future of Interior Design Takes Flight
After captivating the audience at Design Miami, HOMMEMADE, A$AP Rocky’s creative project, is moving into a new commercial phase. Between his musical ventures and high-profile...
Marketing
Pop Culture
Puma x BMW M Motorsport: When the Racetrack Becomes the New Streetwear Runway
The partnership between Puma and BMW M Motorsport is evolving into something far more significant than a standard sponsorship. Once limited to the racetrack and...
Marketing
Pop Culture
A Spectacular Street Marketing Campaign Featuring Giant Yoshi Eggs
Forget traditional chocolate eggs: in Sydney, Nintendo’s creatures are invading the sidewalks. To mark the launch of The Super Mario Galaxy Movie, a stunning marketing activation...
Marketing
Pop Culture
G-SHOCK x Coca-Cola: The “CasiOak” Wears a Vintage Bottle Look
To celebrate Coca-Cola's 140th anniversary, G-SHOCK launches the GA-2100CC-3A. This special edition moves away from the usual bold red, offering a subtle approach inspired by the iconic "Contour"...
Art
Pop Culture
Trump-Epstein Titanic Statue: a pop culture détourning that hits hard
Installed on the National Mall in Washington in early March 2026, the sculpture “King of the World” recreates the iconic Titanic pose by replacing Jack and Rose with Donald...