A High-Octane Luxury Experience for International Travelers.
Uber has launched “Uber Drift” in Tokyo as part of its global “Go Anywhere” series. This limited-edition experience opens up Japan’s exclusive street-racing subculture. International travelers can book a half-day itinerary directly through the ride-hailing app. The package includes private round-trip hotel transfers via Uber Black. Guests travel comfortably to the technical Mobara Twin Circuit outside of Tokyo. This friction-free concierge service completely bypasses traditional local entry barriers.
Riding Shotgun in Iconic Japanese Sports Cars.
At the track, thrill-seekers spend 90 minutes riding shotgun with licensed Formula Drift professional drivers. Passengers strap into legendary Japanese street-racing icons like the Nissan Silvia S15 and the Nissan 180SX. The drivers perform high-intensity tandem drifts at speeds reaching 100 kilometers per hour. The cars glide sideways through tight corners just inches apart from each other. Uber ensures strict safety measures while keeping the raw, rebellious pulse of the local motorsport culture alive.
Highly Exclusive App Bookings for a Cinematic Adventure.
Securing a spot for this cinematic adventure is the hardest part of the journey. Uber intentionally keeps capacity ultra-tight, accepting only four groups per day. Reservations officially opened within the Uber app on May 27, 2026. The exclusive drifting sessions will run from June 3 through July 1. This campaign transforms a standard utility app into an experiential luxury brand. It offers travelers an unforgettable, adrenaline-fueled addition to their Tokyo itinerary.
