sport
6 inspirations
Marketing
Nike: National Teams Transformed into Cultural Platforms for World Cup 2026
A Strategy of Local Collaborations to Anchor a Global Brand Ahead of the 2026 World Cup, Nike accelerates its communication strategy by partnering with highly...
Marketing
Pop Culture
Uber Drift: App-Based Access to Japan’s Underground Racing Scene
A High-Octane Luxury Experience for International Travelers. Uber has launched "Uber Drift" in Tokyo as part of its global "Go Anywhere" series. This limited-edition experience...
Marketing
Nescafé “The Third Half”: When Espresso Replaces the Post-Match Beer
An Unexpected Infiltration at the Heart of the Post-Match Routine. For its very first step into football during the 2026 World Cup, Nescafé strikes hard....
Marketing
Heinz: “Rival Wipes” or the Art of Staining the Adversary at the Bell Centre
A Provocative Stroke of Genius to Protect the Holy Jersey In Canada, ice hockey and Heinz ketchup are an inseparable duo on game nights. However,...
Marketing
Pop Culture
Miracle 2026: Fox Sports’ Bold Fantasy to Conquer America
Just one month before the 2026 World Cup, Fox Sports delivers "Miracle," a spot that reimagines history before it unfolds. The scenario is daring: the...
Marketing
Heineken 0.0: When Serena Williams Becomes the Mystery “Fourth Player”
Picture yourself on a padel court, waiting for a fourth partner, when a silhouette in a green hoodie appears. This is the starting point for Heineken...