lacoste

An Organic Design Fusing Fashion with the Clay Court. For Novak Djokovic's twenty-second Roland-Garros appearance, Lacoste created a massive buzz. Creative director Pelagia Kolotouros designed...

With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...

Changing without betraying: that is the high-stakes challenge Lacoste has just met. More than a decade after its last update, the crocodile brand unveils a new visual...