worldcup
2 inspirations
Marketing
Heinz Ketchup using Fries to Dribble the World Cup Sponsorship Millions
A Clever Ambush Marketing Strategy to Join the Global Tournament. As the World Cup approaches, Heinz chooses not to pay the massive fee to become...
Marketing
Budstalgia: How Budweiser Turns 40 Years of Football into a Liquid Archive
Since 1986, Budweiser has been a permanent guest at World Cup post-match celebrations. To celebrate its 40th anniversary as a FIFA World Cup partner, the...