McDonald’s
3 inspirations
Marketing
Pop Culture
McDonald’s: PlayPlace Transforms into the Backrooms for A24’s Horror Movie
A Horrific Parody for a Major Movie Release. To celebrate the theatrical release of A24's horror film Backrooms, McDonald's made a massive splash on social media....
Marketing
Pop Culture
McMullet: When McDonald’s Turns the Cheeseburger into a Hair Icon
After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...
Marketing
When Your Shortcuts in the Grass Become the Best Possible Ads for McDonald’s
They are known as "desire paths"—those wild trails carved by the repetition of thousands of impatient footsteps choosing to cut across the lawn rather than...