Inspire, inform, learn: the go-to source for creative ideas.
73 inspirations
Art
National Blindness: Has Banksy Struck Again in the Heart of London?
A silhouette frozen in a precarious balance has disrupted the quiet of Waterloo Place, St James’s. A monumental statue of a suited man fleeing his pedestal...
Art
Gagosian x Duchamp: The Triumphant Return of the Readymade to Madison Avenue
Spring 2026 belongs to Marcel Duchamp in New York. Alongside MoMA's major retrospective, Gagosian is inaugurating its new Upper East Side space with a masterly exhibition. By taking over...
Marketing
Pop Culture
adidas FC (Faithful Companions): Official Jerseys for Four-Legged Fans
As the 2026 World Cup draws near, adidas makes a bold marketing move by launching its first-ever collection of official jerseys for pets. Selecting four nations with...
Pop Culture
White House Beehive: Melania Trump Turns 1600 Pennsylvania Avenue into a Luxury Hive
At the White House, even the bees now live in a prestigious residence. Melania Trump has unveiled a new kind of beehive on the South Lawn: a...
Marketing
Pop Culture
BIC x Krispy Kreme: The Survival Kit Adding Color to Study Sessions
As exam season approaches, student stress levels peak. This is the exact moment BIC and Krispy Kreme have chosen to launch an unexpected collaboration. Under the slogan "1 pen...
Marketing
Pop Culture
M.A.M.A.: When Cadbury 5 Star Wants to Make AI Intentionally Mediocre
In a world obsessed with optimization, Cadbury 5 Star is shaking up the digital landscape with its satirical campaign, "Make AI Mediocre Again" (M.A.M.A.). As tech giants...
Marketing
Pop Culture
Apex: Charlize Theron Defies Gravity (and Marketing) in Times Square
In the digital jungle of Times Square, surprising passersby is nearly impossible. Yet, on April 28, 2026, Netflix achieved the unthinkable: turning a static billboard into a...
Marketing
Lacoste “Life is a Beautiful Sport”: When Tennis Becomes a Way of Life
With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...
Pop Culture
The Devil Wears Prada 2: How Does the Cast Look 20 Years Later?
Twenty years after terrorizing the fashion world with a "cerulean blue" sweater, Miranda Priestlyreturns. As the sequel hits theaters tomorrow, fans are dying to know: how...
Inspirations
Cadillac Championship 2026: The Trophy Turning a Swing into a Viral Sculpture
Just days before the Cadillac Championship 2026 begins, a 50cm tall object is stealing the spotlight. The tournament's new trophy has become a viral sensation, captivating audiences...
Marketing
The Tesco Giant: When Fruit and Veg Become an Act of Faith
Transforming 105,000 fruits and vegetables into a benevolent giant: this is the bold move by Tesco and BBH London. Launched this April 27, 2026, the UK's leading retailer is giving...
Marketing
3.Paradis x Castelbajac: When Fashion Becomes an Act of Creative Resistance
French brand 3.Paradis has unveiled its Spring-Summer 2026 campaign, choosing a legendary figure as its face: the timeless Jean-Charles de Castelbajac. Under the creative direction of Emeric Tchatchoua,...