A Hollywood Concept Breaking Traditional Scripts.
One week before the 2026 World Cup, Nike strikes hard with its new creative platform titled “Rip the Script.” Created by Wieden + Kennedy, this six-minute film adopts a intentionally chaotic tone inside a Hollywood studio. French forward Kylian Mbappé starts the action by refusing to follow the script imposed by the director. This original concept immediately breaks the standard codes of traditional sports advertising.
A Historic Star-Studded Cast Worthy of a Massive Blockbuster.
The main strength of this campaign relies on a distribution worthy of a major cinematic movie. Current superstars like Erling Haaland and Vini Jr. share the screen with legends like Cristiano Ronaldo and Zlatan Ibrahimović. The swoosh brand also expands beyond football by inviting global pop-culture icons. LeBron James, Travis Scott, LISA, and Kim Kardashian actively participate in this extraordinary adventure.
An Immersive Universe to Capture Attention Throughout the Summer.
More than a simple product commercial, this campaign establishes a true narrative universe to explore during the tournament. The fragmented storytelling multiplies memorable references and humorous scenes to charm the general public. Viewers will notably remember an amusing GOAT debate between Cristiano Ronaldo and LeBron James. This engagement strategy cleverly places the American outfitter at the center of all global conversations.
