A high-craftsmanship case to house football’s most famous trophy
Parisian luxury house Louis Vuitton celebrates the 2026 World Cup final by unveiling its new official trunk. Named the Trophy Trunk, this exceptional creation was entirely handcrafted in the historic workshops of Asnières-sur-Seine. The trunkmaker incorporates its most famous heritage codes, blending Monogram canvas, leather trim, and brass hardware. For this special edition, the front opening is adorned with a striking hand-painted “V” motif symbolizing Victory.
An exclusive capsule collection to translate pitch prestige to clients
Beyond this unique piece designed for FIFA’s official protocol, the flagship brand of the LVMH group is offering a commercial line. This limited-edition hard-sided luggage line faithfully translates the visual identity of the trophy trunk across three prestigious formats. Wealthy collectors can acquire refined watch trunks or the house’s legendary Malle Courrier. Each piece includes a bespoke personalization option with the buyer’s initials to perpetuate the trunkmaker’s tradition.
The strategic convergence between globalized sport and the world of luxury
This large-scale international operation perfectly illustrates Louis Vuitton’s strategy of anchoring itself at the heart of the world’s greatest sporting events. After making a strong impression during the Olympic Games, the brand is strengthening its long-term ties initiated during the 2010 World Cup. These globalized entertainment platforms serve as excellent brand levers to attract an affluent, passionate clientele. The trunkmaker thus demonstrates that French artisanal excellence remains inseparable from the moments of modern sports history.
