More than just a movie, The Devil Wears Prada has evolved into a blueprint for visual style and iconic one-liners. Even in 2026, its signature ‘icy chic’ and biting wit are powerful branding assets. Here are 8 brands that have mastered the art of playing with this world through humor, irony, and boldness:
Oasis France: a blend of fashion, glitches, and fun. That’s fruit.
A veteran at bouncing off the latest trends, Oasis is always on the lookout for the next pop culture gem. This time, the brand delivers a fresh, fruity twist with its slogan: ‘The Devil Wears Pradanannas.’ Between its offbeat humor and sharp sense of timing, the brand proves it remains the undisputed queen of ‘newsjacking’ in 2026.
Coca-Cola: The Limited Edition
Directly inspired by Miranda Priestly’s iconic line, Coca-Cola launches its collector’s can: ‘A Diet Coke please, that’s all!’. In 2026, the brand treats itself to a high-fashion cameo, reminding us that even at the summit of the fashion empire, nothing matches the authority of a classic. A chic and icy nod that transforms every sip into a moment of pure cinematic prestige.
Samsung, that’s all !
To mark the release of The Devil Wears Prada 2, the Galaxy S26 Ultra becomes the personal assistant to Miranda Priestly’s personal assistant. Featuring a ruthless AI and a ‘Cerulean’ Titanium design, it is built to dominate Fashion Week and impress the boss. In the world of Runway, responsiveness and the right tools are essential to boost performance. Here, nothing is ever just a detail.
L’Oréal Paris – 2026 Oscars Commercial
For the Oscars ceremony, L’Oréal Paris unveils a major campaign recreating the iconic opening scene from The Devil Wears Prada. The spot features the arrival of the new assistant at the Runway offices, reinterpreting this legendary moment to celebrate elegance and self-confidence. A cinematic tribute where high fashion meets the brand’s beauty expertise.
Starbucks – Steaming Hot Newsjacking 2026
Stepping away from official collaborations, Starbucks rides the wave of The Devil Wears Prada 2 with a clever nod to Miranda Priestly’s legendary demands. The brand repurposes the image of the morning coffee—the ultimate accessory for Runway assistants. This minimalist social media stunt transforms every cup into a cult symbol.
Lidl: High-Fashion Kitsch Newsjacking
True to its quirky and kitsch spirit, Lidl seizes the The Devil Wears Prada 2 phenomenon with a memorable take on the film’s iconic footwear. In 2026, the brand proves you can be a fashion icon without breaking the bank. A clever nod reminding us that Lidl’s prices are the ultimate luxury.
Grey Goose® x The Devil Wears Prada 2 | Campaign Film
To celebrate the release of the sequel, Grey Goose® teams up with the iconic Heidi Klum in an ultra-sophisticated commercial. Between runway shows, the supermodel embodies the absolute standards of the Runway universe, demanding an Espresso Martini as pure and cold as Miranda Priestly’s gaze. A collaboration where the luxury of French vodka meets the ruthless glamour of fashion, proving that excellence accepts no compromises
Havaianas – Casual chic makes its way to Runway
Havaianas asks a cheeky question: what if, in 2026, the ultimate luxury was being able to swap towering heels for a pair of flip-flops without losing an ounce of style? A laid-back nod proving that even in the world of high fashion, comfort remains the most exclusive accessory.
