Unveiled at the prestigious Milan Design Week 2026, the most anticipated collaboration of the season has finally arrived. French manufacturer DAB Motors has partnered with legendary tuner Brabus to launch the URBAN E First Edition, an electric motorcycle that redefines urban luxury. This launch is more than a technical achievement; it is a collector’s event: only 40 units will be produced, featuring four monochrome colorways directly inspired by Brabus’s signature DNA.
An Exclusive Palette Approved by Style Icons
The color palette chosen for this ultra-limited edition is a vibrant tribute to the Brabus aesthetic: saturated Fusion Red, luminous Peetch, deep Superviolet, and beige Desert Sand. The latter has already received the blessing of streetwear legend Hiroshi Fujiwara, who shared his favorite pick on social media. With only 10 units available per color, each bike instantly becomes a rare and highly coveted design piece.
Blending Retro-Futurism with Carbon Fiber
The URBAN E design successfully bridges bold retro vibes with cutting-edge technology. While the shades evoke the golden age of industrial design, the carbon fiber details highlight Brabus’s high-performance heritage. This combination of premium materials and sleek lines creates a lightweight yet visually powerful silhouette, standing out in the urban landscape as a true piece of rolling art.
Surgical Precision for Discerning Collectors
Block: Paragraph Beyond style, this machine is the result of cross-disciplinary technological expertise. Each colorway was designed to perfectly match a specific model from the Brabus automotive range, allowing collectors to coordinate their garage with surgical precision. This manic attention to detail—balancing precision engineering with avant-garde aesthetics—places this collaboration at the pinnacle of urban electric mobility.
For future owners, the race is on. Shipments of these technological gems are scheduled for the end of Q3 2026. Operating on a “first come, first served” basis, this launch proves that the future of electric motorcycles will be exclusive, colorful, and fiercely elegant.
