marketing

A global rebranding focused on elevating historic visual elements American giant Coca-Cola unveils a new visual identity deployed in over 200 countries worldwide. Developed by...

A high-craftsmanship case to house football's most famous trophy Parisian luxury house Louis Vuitton celebrates the 2026 World Cup final by unveiling its new official...

A unified global identity under the iconic red heart The global ice‑cream giant known as Kibon, Miko or Algida depending on the country, has mastered...

A colossal engineering challenge to erect a sporting monument in the heart of Manhattan As the 2026 World Cup grand finale approaches, LEGO and FIFA...

A Minimalist and Clever Collaboration for the Football Summer. For the major football tournaments of summer 2026, Heinz and Heineken are launching a surprisingly simple...

A Provocative Parody Surfing the Popcorn Bucket Wars. For the release of Scary Movie 6, Paramount unveiled an unusual promotional object that is currently setting social...

More than just a movie, The Devil Wears Prada has evolved into a blueprint for visual style and iconic one-liners. Even in 2026, its signature 'icy chic'...

In a world obsessed with optimization, Cadbury 5 Star is shaking up the digital landscape with its satirical campaign, "Make AI Mediocre Again" (M.A.M.A.). As tech giants...

In the digital jungle of Times Square, surprising passersby is nearly impossible. Yet, on April 28, 2026, Netflix achieved the unthinkable: turning a static billboard...

After exploring local flavors worldwide, McDonald’s New Zealand is now tackling a national cultural monument: the mullet. With the "McMullet" operation, created by McCann New Zealand,...

Taking a break today has become a combat sport: even with chocolate in hand, notifications keep buzzing in our pockets. To fix this, KitKat Panama...

In today's saturated digital arena, few campaigns manage to stop the frantic scroll through pure conceptual strength. Yet, the Nike Pablo Rochat campaign, titled "Above...