campagne
2 inspirations
Marketing
Lacoste “Life is a Beautiful Sport”: When Tennis Becomes a Way of Life
With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...
Marketing
The Tesco Giant: When Fruit and Veg Become an Act of Faith
Transforming 105,000 fruits and vegetables into a benevolent giant: this is the bold move by Tesco and BBH London. Launched this April 27, 2026, the UK's leading retailer is giving...