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Marketing
Screaming for Screens: The Top 10 Ads of World Cup 2026
The Real World Cup Is Happening Off the Field: The Battle for Attention. The 2026 World Cup is in full swing, and the brand war is raging on screens worldwide. This year, advertisers have abandoned ultra-serious slow-motion spots to inject...
Marketing
Star Wars using the Force to Make Billboards Levitate in the Streets
A Reality-Defying Outdoor Campaign. To celebrate the theatrical return of Star Wars after a seven-year hiatus, Disney shattered the codes of traditional outdoor advertising in...
Marketing
Skittles Gummies dropped the craziest ad of the year.
A Radical Marketing Stunt for the New Gummy Candy. For the launch of its new gummy candies, Skittles breaks traditional rules. Indeed, the brand and...
Marketing
Pop Culture
M.A.M.A.: When Cadbury 5 Star Wants to Make AI Intentionally Mediocre
In a world obsessed with optimization, Cadbury 5 Star is shaking up the digital landscape with its satirical campaign, "Make AI Mediocre Again" (M.A.M.A.). As tech giants...
Marketing
Pop Culture
Apex: Charlize Theron Defies Gravity (and Marketing) in Times Square
In the digital jungle of Times Square, surprising passersby is nearly impossible. Yet, on April 28, 2026, Netflix achieved the unthinkable: turning a static billboard into a...
Marketing
Lacoste “Life is a Beautiful Sport”: When Tennis Becomes a Way of Life
With its new brand platform, Lacoste does more than celebrate its sporting roots: it turns them into a life philosophy. Under the iconic slogan "Life is a...
Marketing
When Your Shortcuts in the Grass Become the Best Possible Ads for McDonald’s
They are known as "desire paths"—those wild trails carved by the repetition of thousands of impatient footsteps choosing to cut across the lawn rather than...
Marketing
Nike x Pablo Rochat: The Sublime Art of Subversion and the Absurd
In today's saturated digital arena, few campaigns manage to stop the frantic scroll through pure conceptual strength. Yet, the Nike Pablo Rochat campaign, titled "Above the...